Ride it your way!


The American bike dealer Ben Lawee was constantly angered by bikes that were either too expensive or didn't meet his customer's requirements. He wanted robust, affordable bikes with innovative technology that were really fun to ride. As an energetic businessman, he therefore set to work himself: UNIVEGA was born in 1970. Even with the earliest models, his brand became synonymous with the then brand-new breed of mountain bikes.

We've been writing this success story for nearly 50 years now. Even today, our range is based on the insights and vision of our founder. We listen to our customer's wishes, we combine innovation and proven technology to create a practical product and then, with an attractive price, startle and amaze both buyers and competitors. Our target is not the luxury brand for the few; up to today, UNIVEGA has had a clear commitment to offering the best possible and most practical technology at an interesting price. UNIVEGA was founded on the basis of this principle and it remains our principle to this day.

UNIVEGA founder Ben Lawee California

One of her co-starters was Ben Lawee. He founded a globally successful company in Long Beach, California in 1970. Again and again, the American bicycle dealer Ben Lawee moves on bikes that are either too expensive or not meet the demands of its customers. He seeks he He he he he he he he he he he be opera on with with with with with with with with with as an energetic entrepreneur he makes himself to work. The brand has become synonymous with the Damages brand new breed of mountain bike.

Ben Lawee´s Slogan: Ride it your way!

This is exactly what mountainbiking is all about: the freedom to choose your own path. Because mountain bikers are a little more today, but still wild "bunch". Always in search of the ultimate kick. For you UNIVEGA Bikes, which are innovative, safe, technically, design and powerful. Perfect companions, uphill, downhill and cross-country.

Success Story Univega

This Success Story Writing We Have Been For 50 Years. Even today, our offer is based on the insights and visions of our founder. We connect our customers, we combine innovation and technology into a sensible offer and then - with an attractive price - drive buyers and competitors into the amazement. Not the luxury brands for a little is our goal; UNIVEGA has until today the clear claim to be able to offer best and useful technology at an interesting price. Based on this philosophy, UNIVEGA was founded and is still our guiding principle